Anne-Rose Lovink, aka Passeuse de Lumière, helps women reconnect with their inner energy and embody their spirituality through their body, clothing, and image. Combining gentleness, power, and intuition, she offers a complete journey of self-awakening.

→ Passeuse de Lumière's visual identity reflects her intuitive and transformational approach.
The logo is inspired by the Unalome symbol, representing life's path to awakening, with its twists and turns. It also evokes a figure in movement, turned inward, like an inner dance.
The central shape suggests a loosely woven weave, a symbol of openness and fluidity, while subtly evoking dragonfly wings (a symbol of transformation).
The penciled line invites you to trace your own path, to write a personal story. The full stop embodies the culmination of the journey. The handwritten name, like a signature, humanizes the brand and highlights Anne-Rose's personalized service, while the typographic baseline reinforces the image of trust and professionalism.
Finally, the palette blends soft tones from the brand's existing universe, enriched with a deep purple that adds depth and a mystical dimension to the overall effect.

Deliverables completed :

• Logo and graphic charter
• Flyer
• Business card
• Email signature
• Pictograms
• Thank you card