Since 1983, Van Esser has embodied refinement and boldness through luxury jewelry with a strong identity. A symbol of the house since its inception, the frog appears discreetly in their creations—as a hallmark, a cufflink, or a hidden detail. It is the common thread of a brand that combines tradition, fantasy, and elegance.

→ The logo I designed naturally incorporates this iconic emblem: the frog, a universal symbol of luck, transformation, and prosperity. Conceived as a lucky charm, it evokes the subtle magic of the precious object, the one that transforms the wearer.
The visual universe blends luxury and enchantment, suggesting that by wearing a Van Esser jewel, one adorns oneself with a touch of magic, as if becoming a princess or prince for an instant.

Deliverables completed:

• Logo