Les Botanistes en Herbe is a human-scale organic farm located in Vaour, in the Tarn region. The project was born from a deep desire: to get back to basics, reconnect with the land, and pursue a meaningful profession. Driven by strong values—sustainability, ethics, and local roots—the brand embodies a new generation of life-promoting professionals.

I had the pleasure of supporting this beautiful project in the creation of a complete visual identity in a vintage apothecary style, designed to convey its authenticity and commitment.

→ The logo features a botanical test tube in which two cannabis leaves are soaked, symbolizing both the raw plant and the two-person team that makes up the farm. The contents of the test tube evoke agricultural soil or processed extracts such as CBD oil.
Small dots and stars suggest alchemy, the magic of life, while adding a poetic and inspired touch. Modern typography combined with handwritten script balances professionalism and humanity, while affirming the brand's scientific yet accessible character.
The palette blends greens evoking nature, freshness, and ecology, with a warm chestnut brown, linked to the earth, roots, and traditions.

Deliverables completed:

• Logo and brand book
• Product labels
• Illustrated packagings
• Presentation brochure
• Business card
• Botanical illustrations
• Custom pictogram series